Just thumbed through the 2020 Hereford ai book. There are a couple of bulls I have been kicking around using for awhile. Looks like they might be proving themselves out so I wanted to try them. They are both in studs, neither of which even bothered to advertise in our breed AI book! They have in the past. So my question is does anyone outside of Hereford breeders even look at this publication from the association? Have we become a group that can only profit by fooling the next guy within the breed and selling to him?